Art Director, Illustrator, sleeper-inner.
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elainehsu.ca: Field Trip

 

FIELD TRIP

I’m a big fan of DKNG Studios (known for gig posters among many things) so I jumped at the chance to participate in their Skillshare class, which was designing a concert poster for a real or fictional musical artist or event.

I chose the “Field Trip” festival, to mark the 10th anniversary of the Arts & Crafts record label. (And unlike most music events, this was open to families and kids!)

 
 
Illustration of a school bus full of animals on their way to a field trip!

Final Field Trip poster! Packed full of Canadian critters on their way to Toronto

 
 

Taking inspiration from the family themed event, I wanted to depict kid-friendly characters on a school bus trip.

 
 
Happy cartoon animal critters on a yellow bus

Close-up of critter artwork

Lil mouse reading an iPad on a tiny armchair

Unbothered mouse dude

Happy cartoon animal critters on a yellow bus

Close-up of more critter art

Cover image of Richard Scarry's "Busy, Busy World" book

A big source of inspo: Richard Scarry

 
 

I was influenced by some of my favourite vintage children's book illustrators, including Richard Scarry, Alain Grée, and Alice and Martin Provensen.

Black and white concept sketches

Some rough concept ideas