Art Director, Illustrator, sleeper-inner.
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elainehsu.ca: Frosted Flakes

 

FROSTED FLAKES

Published in Uppercase issue #9, artists were invited to create cereal boxes of favourite childhood brands, or fictional designs.

 
 
3D box mock up of my Frosted Flakes design, with Tony the Tiger and 3 kids carrying a big-ass bowl of cereal

Mock-up of final packaging for my design!

Flat diecut version of box design

Kellogg’s actually contacted me years after I made this; someone wanted me to design some signage(?) for a company event later that week(??) They never got back to me after I asked for details 🙃

 
 

I’ve always loved the OG Tony the Tiger character design created by legendary children’s book illustrators Martin and Alice Provensen back in 1952, when they were both working at an ad agency.

 
 
Sketch of my original idea, featuring Tony holding Tony Jr on his shoulder

Original sketch featuring Tony Jr